Respond to COVID-19 with tailored Growth Programmes

The Good Business is a COVID-19 response programme for impact entrepreneurs based in Ethiopia. Our aim is to minimize the economic effects, support a reinvention of your business, build up resilience and implement new growth strategies. We offer knowledge transfer, individual coaching and access to an international network of experts and business professionals. The Good Business is focused on impact ventures that create an effect on social and environmental sustainability in the business sectors:

Food& Nutrition // Style & Leisure // Health & Wellbeing

Export Market Entry Playbook for SMEs

Within the TGB programmes MBA students in International Management at ESCP Business School have developed a practical playbook that sums up chances, challenges and strategies for Ethiopian and African SMEs that want to enter new international markets

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Business Development for Impact Start-ups and SMEs

Each business needs different solutions to foster growth and expansion.That’s why the TGB programmes are tailored to your individual needs and pain points in order to set up the best coaching for your business.

For Start Ups
TGB ​Accelerator

In the TGB Accelerator we will help you to scale your business and get investor ready.  The programme is a mix of group workshops and individual mentoring -  with the goal to develop a solid business strategy. ​

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For SmeS
TGB Evolver

With individually matched mentors you will develop refined growth strategies in the TGB Evolver. The base to ​expand your business and enter international markets with your products and services.​

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How to join?

The application process is quite simple. You can fill out our online-form or send us a short application video via Telegram, in which you tell us about your company. Our team will review all entries, select a short-list and invite you for to present your businesses in a short pitch.

It’s happening everywhere:
Be part of the impact movement.

Ethiopia aims to plant 20 billion trees by 2022. Like this, the growing sector of eco-tourism gets promoted. The Initiative will start now and continue until September and October this year.

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In a national bid to ensure affordable and accessible transport to all, Ethiopia is implementing the country’s 10 year Non Motorised Transport Strategy. One major component is encouraging bicycle use through a supporting regulatory framework and streets designed for accommodation.

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Meet The 36-year old urban farmer Wangari Kuria, who is passionate about organic farming and healthy eating.

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Create an impact and join our community. We want to inspire and motivate each other to grow and make a difference!

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thegoodbusiness is an International Entrepreneurship Programme by


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