Respond to COVID-19 with tailored Growth Programmes

The Good Business is a COVID-19 response programme for impact entrepreneurs based in Ethiopia. Our aim is to minimize the economic effects, support a reinvention of your business, build up resilience and implement new growth strategies. We offer knowledge transfer, individual coaching and access to an international network of experts and business professionals. The Good Business is focused on impact ventures that create an effect on social and environmental sustainability in the business sectors:

Food& Nutrition // Style & Leisure // Health & Wellbeing

DEMO DAY – the TGB Accelerator Pitch Show!

Meet the new business generation of Ethiopia:

10 exciting Ethiopian start-ups pitch their companies after 10 weeks of workshops, coaching and mentoring. Don’t miss out!

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Business Development for Impact Start-ups and SMEs

Each business needs different solutions to foster growth and expansion.That’s why the TGB programmes are tailored to your individual needs and pain points in order to set up the best coaching for your business.

For Start Ups
TGB ​Accelerator

In the TGB Accelerator we will help you to scale your business and get investor ready.  The programme is a mix of group workshops and individual mentoring -  with the goal to develop a solid business strategy. ​

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For SmeS
TGB Evolver

With individually matched mentors you will develop refined growth strategies in the TGB Evolver. The base to ​expand your business and enter international markets with your products and services.​

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Meet Ethiopia's vibrant impact entrepreneurs

Join us at TGB showroom Opening in Berlin from 14th June and get to know the innovative companies from Ethiopia and participants of the TGB business development programmes.

Discover sustainable and future-oriented products and ideas, handmade Ethiopian fashion, accessories and interior design products.

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How to join?

The application process is quite simple. You can fill out our online-form or send us a short application video via Telegram, in which you tell us about your company. Our team will review all entries, select a short-list and invite you for to present your businesses in a short pitch.

It’s happening everywhere:
Be part of the impact movement.

Meet The 36-year old urban farmer Wangari Kuria, who is passionate about organic farming and healthy eating.

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The female led African brand „Pine Kazi“,which converts pineapple leafs and recycled rubber into fashionable footwear, is the inspiring winner of the first Fashionomics Africa Contest and won $2,000

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According to the latest article, which was featured by leverist, we are proud to announce that seven of our participants made it to be part of the first virtual trade fair pitch Business Scouts for Development, offered by the Business Scouts for Development trade fair hub, a programme implemented by german GIZ and on behalf of the BMZ.

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Designing Market Success - Idea Competition & Fashion Bootcamp

How can start-ups & SMEs in the fashion, textile and design sector optimize and scale their business? That's what we wanted to explore with our Bootcamp & Idea Competition in May 2021.

Check out  the winners of the idea competition! And for all who missed the bootcamp: watch the full program and meet all the experts.

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We're social

Create an impact and join our community. We want to inspire and motivate each other to grow and make a difference!

Initiated and realized by

thegoodbusiness is an International Entrepreneurship Programme by


Network Partners