Respond to COVID-19 with tailored Growth Programmes

The Good Business is a COVID-19 response programme for impact entrepreneurs based in Ethiopia. Our aim is to minimize the economic effects, support a reinvention of your business, build up resilience and implement new growth strategies. We offer knowledge transfer, individual coaching and access to an international network of experts and business professionals. The Good Business is focused on impact ventures that create an effect on social and environmental sustainability in the business sectors:

Food& Nutrition // Style & Leisure // Health & Wellbeing

Upcoming Event: Join us for Designing Market Success

Idea Competition & Fashion Bootcamp
For start-ups & SMEs in the fashion, textile and design sector

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Business Development for Impact Start-ups and SMEs

Each business needs different solutions to foster growth and expansion.That’s why the TGB programmes are tailored to your individual needs and pain points in order to set up the best coaching for your business.

For Start Ups
TGB ​Accelerator

In the TGB Accelerator we will help you to scale your business and get investor ready.  The programme is a mix of group workshops and individual mentoring -  with the goal to develop a solid business strategy. ​

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For SmeS
TGB Evolver

With individually matched mentors you will develop refined growth strategies in the TGB Evolver. The base to ​expand your business and enter international markets with your products and services.​

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How to join?

The application process is quite simple. You can fill out our online-form or send us a short application video via Telegram, in which you tell us about your company. Our team will review all entries, select a short-list and invite you for to present your businesses in a short pitch.

It’s happening everywhere:
Be part of the impact movement.

The female led African brand „Pine Kazi“,which converts pineapple leafs and recycled rubber into fashionable footwear, is the inspiring winner of the first Fashionomics Africa Contest and won $2,000

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According to the latest article, which was featured by leverist, we are proud to announce that seven of our participants made it to be part of the first virtual trade fair pitch Business Scouts for Development, offered by the Business Scouts for Development trade fair hub, a programme implemented by german GIZ and on behalf of the BMZ.

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an international Ethiopian supermodel spreading the word about Ethiopian tradition and artisanship and sustainable development in the fashion industry ‍

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Create an impact and join our community. We want to inspire and motivate each other to grow and make a difference!

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thegoodbusiness is an International Entrepreunership Programme by


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