January 6, 2021
A Zoom Campaign by Sweet Farm

Exceptional situations create exceptional ideas. Sweet Farm, a non-profit sanctuary based in California

Exceptional situations create exceptional ideas. Sweet Farm, a non-profit sanctuary based in California, picked up the new global Zoom culture and launched with Goat 2 Meeting an unusual donation campaign. The idea is quite simple: For a donation of 100 $ you can invite a goat, a lama or any other animal that is living on the farm as a surprise guest to your Zoom meeting.


The campaign was a response to a loss of income and a possibility to cover the ongoing costs. As many Sweet Farm is facing a financial gap due to Corona restrictions like curfew. Usually paying visitors and a workshop program make an important part of the revenue of the farm project, that links veganic agriculture, farm-animal rescue, education, and the technology that innovates food and agriculture production.

Katja Gumbalis

Creative Director
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