1. Take your time to develop an inspiring mission statement for your business idea. Keep it short and memorable, make every word important!

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2. Don’t do too much – instead: focus! This applies to the tasks as well as the product range. It’s better to do less but good and with full attention!

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3. Create a Mission-Vision-Strategy and make sure that everyone – really everyone – in your team is aware of that strategy. The best way to contribute coherently to the success of business with full force!  

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4. Define precise Objectives and Key Results (OKRs) as a framework for business and a guideline for your team. Keep in mind: Key Results have to be measurable with a clear number attached!

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5. Always strive for outcomes as Key Results that describe and measure impacts and not efforts. Efforts can tie up a lot of resources, but the outcome and utility are unclear until you measure the impact of an effort!

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6. Know what you don’t know, get advice! Identify areas in which you need help from outside. Also discuss the most relevant business decisions with a mentor. But don‘t get off the road by each and every advice!

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7. Use your Mission-Vision-Strategy as initial point for your communication. If your internal and your and external communication is aligned, you have a better impact and storytelling.

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8. Fully understand your customers, get feedback! Talk to your customer base early when you start a business and constantly. You can always learn from them!

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9. Entrepreneurship is all about uncertainty reduction! And the fast way to reduce uncertainty is fail and error. But don’t get frustrated – keep in mind that Entrepreneurship is a muscle you have to train by both: learning and doing!

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Photo credit: Photo by Jonas Jacobsson on Unsplash