May 6, 2021
Liya Kebede x H&M

an international Ethiopian supermodel spreading the word about Ethiopian tradition and artisanship and sustainable development in the fashion industry ‍

Collaborations can be very nurturing for both partners and lift brands to a whole new level of design and awareness – like the new collaboration between Liya Kebede’s traditional weaving brand lemlem and H&M.

The Swedish Fashion giant has been already doing a lot of sustainable projects in the past years and now asked Liya Kebede for designing a collection line. The Ethiopian supermodel, actress, UN ambassador and maternal health advocate has founded her artisanal brand Lemlem in 2007 with the mission, to carry traditional Ethiopian weaving techniques into a sustainable textile future.

Lemlem focuses on Ethiopian tradition and the community

After a trip to her native Ethiopian roots, Liya Kebede was inspired to launch the brand, when she met a group of traditional weavers who no longer had a market for their craftmanship. Lemlem - which means “to bloom” and “flourish” in Amharic -

is committed to elevating Ethiopian artisanship, expanding production and jobs across the country and the whole African continent. With this brand, Liya Kebede has reinvigorated a community and kept an important element of the culture of Addis Ababa, where she was born, alive.

About the collection

The material of the main collection pieces is natural cotton, which is handwoven in Ethiopia by local weavers and lemlem is steadily expanding partnerships with additional artisan groups across whole Africa. A special focus of lemlem and the lemlem Foundation is on supporting Ethiopian women, through creating more job opportunities and helping them thrive through workshops.  

Liya Kebede sees the collaboration with the Swedish fashion giant as an opportunity to spread the word about lemlem’s mission to create outreach and awareness about sustainability for customers and the world.

Read full article here

Photo by  Eyoel Kahssay  on  Unsplash

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