July 1, 2021
The Green Legacy Initiative

Ethiopia aims to plant 20 billion trees by 2022. Like this, the growing sector of eco-tourism gets promoted. The Initiative will start now and continue until September and October this year.

Image: CHUTTERSNAP on unsplash

Over 10 billion trees were planted in the first two years of the “Green Legacy” project, which started in 2019 as a four-year challenge. The Initiative aims to address, amongst other things, the consequences of environmental degradation and climate change.  
The campaign, which is led by Ethiopian Prime Minister Abiy Ahmed, plans to plant 6 billion trees across the country in 2021, and 20 billion trees by 2022. This year, the Ethiopian Government furthermore plans to send one billion seedings to neighboring countries.

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May 6, 2021
Liya Kebede x H&M

an international Ethiopian supermodel spreading the word about Ethiopian tradition and artisanship and sustainable development in the fashion industry ‍

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April 27, 2021
A big shout out to all the great participants in the TGB program!

We are very excited to kick-off the journey together with 18 innovative and inspiring Ethiopian businesses.

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