Designing Market Success -
How can Ethiopian fashion enterprises scale their businesses?

The impact entrepreneurship programme TGB, Ethiopia will launch Designing Market Success - Fashion Bootcamp & Idea Competition for transferring knowledge and strategies to Ethiopian impact start-ups and SMEs in the fashion, textile and accessories sectors 19th and 20th May 2021.

The goal is to help companies to improve market access, expand their businesses reach, raise their impact and create jobs along their supply chain – even in times of a pandemic.

  • Idea Competition for impact start-ups and SMEs to win vouchers in value of 5,000 Euro
  • 2-day Fashion Bootcamp with experts and partners from the TGB business network
Apply until February 20th
For your application you can use our online form with a few basic questions. After a detailed screening we will set up a short list and invite you to introduce your company in a short pitch presentation. We are already excited to receive your entries!
Apply as Start-up
Open Call 15th April – 10th May 2021
Who can join the Idea Competition?

Companies can enter this challenge with their ideas and business concepts to overcome obstacles from the COVID crisis, in order to keep their business running, secure or even expand production, secure and create jobs or improve working conditions within their company or along the supply chain.*

Your company needs to be:

  • based and registered in Ethiopia
  • operate in the fashion and design sector (brands, manufacturers, processors, resellers etc.)

You can participate by filling out the google forms or sending us an e-mail, to give a detailed overviews on your idea or project. It  is required, that the idea is ready to be implemented (finished planning, calculation, timing, resources).

5 companies will be selected according to their concept and stage of implementation. The selected winners will receive seed funding in form of service vouchers 5k Euro.

*Please note: Participants of TGB programmes are not allowed to apply for the Idea Competition

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Register for free for our 2-day Workshop “Fashion Bootcamp” - How can Ethiopian fashion enterprises scale their business?

19 & 20th May - limited space to 30 participants

The Fashion Bootcamp addresses mainly Start-ups and SMEs in the fashion sector, but is also open for companies and initiatives in different areas along the entire supply chain (Companies have to be registered and operating In Ethiopia).

Fashion business experts and partners from different segments of the supply chain will hold various keynotes and panels on their expertise.

Meet our experts
DAY 1

The first day of the online workshop will focus on production optimization and improving product quality in general, fostering collaborations and partnerships, defining successful financing strategies and improving marketing and trend scouting to boost your reach. Details and finally selected business experts will be extended here soon. Stay tuned!

DAY 2

The second day of the online workshop will focus on how to successfully enter new markets. Fashion experts from our TGB network will show you how to develop a holistic communication strategy, how to scale your sales or how to navigate the import of materials and export of your products. Details and finally selected business experts will be extended here soon. Stay tuned!

Initiated and realized by

thegoodbusiness is an International Entrepreunership Programme by

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