The impact entrepreneurship programme TGB, Ethiopia will launch Designing Market Success - Fashion Bootcamp & Idea Competition for transferring knowledge and strategies to Ethiopian impact start-ups and SMEs in the fashion, textile and accessories sectors 19th and 20th May 2021.
The goal is to help companies to improve market access, expand their businesses reach, raise their impact and create jobs along their supply chain – even in times of a pandemic.
Companies can enter this challenge with their ideas and business concepts to overcome obstacles from the COVID crisis, in order to keep their business running, secure or even expand production, secure and create jobs or improve working conditions within their company or along the supply chain.*
Your company needs to be:
You can participate by filling out the google forms or sending us an e-mail, to give a detailed overviews on your idea or project. It is required, that the idea is ready to be implemented (finished planning, calculation, timing, resources).
5 companies will be selected according to their concept and stage of implementation. The selected winners will receive seed funding in form of service vouchers 5k Euro.
*Please note: Participants of TGB programmes are not allowed to apply for the Idea Competition
19 & 20th May - limited space to 30 participants
The Fashion Bootcamp addresses mainly Start-ups and SMEs in the fashion sector, but is also open for companies and initiatives in different areas along the entire supply chain (Companies have to be registered and operating In Ethiopia).
Fashion business experts and partners from different segments of the supply chain will hold various keynotes and panels on their expertise.
The first day of the online workshop will focus on production optimization and improving product quality in general, fostering collaborations and partnerships, defining successful financing strategies and improving marketing and trend scouting to boost your reach. Details and finally selected business experts will be extended here soon. Stay tuned!
Ann McCreath has lived in Kenya since 1992. She is the founder of fashion heritage brand KikoRomeo, set up in 1996 in Kenya to stimulate employment and promote traditional craft skills. She has an MA Hons from University of Edinburgh, a Diploma in Fashion from KOEFIA in Rome and over three decades of experience in the fashion industry. A pioneer entrepreneur in sustainable fashion, McCreath continues to design, while mentoring young designers and consulting for fashion industry players. She is on the board of the Kenya Fashion Council and an advisor to Fashion Revolution Kenya.
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Binyam Mesfin is a development and investment finance consultant with over 20 years of experience, with particular emphasis on private sector development and job creation. He advises the Investing for Employment (IFE), an investment facility created by KfW Development Bank, on private and public sector project financing. Binyam is also a member of the implementation committee for the Emergency Jobs Protection Facility (EJPF), a fund set up by the Germany, UK, and Ethiopia to protect jobs in Ethiopia’s textile and garments industry from the impacts of COVID-19 while supporting the country’s economic recovery.
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The second day of the online workshop will focus on how to successfully enter new markets. Fashion experts from our TGB network will show you how to develop a holistic communication strategy, how to scale your sales or how to navigate the import of materials and export of your products. Details and finally selected business experts will be extended here soon. Stay tuned!
José Koopman has over 25 years of experience in the fashion industry. She is an expert in the field of sustainable clothing and textile production. She advises and trains brands and producers on how to set up or expand their business and how to make their production more sustainably in a practical way.
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Mo Drescher is a creative director with over 20 years of experience in the luxury & lifestyle sector. He has been working for international big brands like adidas, Nike and Mercedes-Benz. As a so called "cradle-to-cradle" design ambassador, his mission is to teach companies a holistic, economic and social framework that aims to create products or brands that are not only efficient but also waste free. After years in this field, he developed a specialized communication strategy, called Innovation Positive™ for luxury & lifestyle brands that want to advance into the world of sustainability.
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Thimo Schwenzfeier manages the Marketing and Press department within the Textiles & Textile Technologies division at Messe Frankfurt. He assumes responsibility for all media relations for the international textile trade fairs such as Techtextil, Texprocess, Heimtextil as well as the sustainable fashion fair Neonyt. Thimo takes over additional responsibility as Show Director Neonyt, carrying out his duties in all fields related to a physical or digital presence of Neonyt as well as the international conference Fashionsustain. In 2019, Neonyt became one of Messe Frankfurt’s 60 textile trades fairs worldwide that actively integrate the United Nations Sustainable Development Goals and incorporates them in various formats.
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Muluken Zwedu has over 16 years of experience in the financial sector. He is a trainer and practitioner regularly working with Ethiopia’s Chamber of Commerce, to train their members on topics that range from Import & Export Trading to International Banking and IFRS. Since 2019 he has led the trading firm Kelilullah Trading PLC as General Manager, a company that works in the import/ export and distribution of goods.
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